1. Prepare Project

Select Participants

Define Participant Demographics

Develop Brainstorming Focus

Assign Sorts

Define Rating Focus

Assign Ratings

Develop Schedule

2. Generate Ideas

Brainstorming

Brainstorming Rules

Idea Synthesis

Statement Cohesiveness

Live Brainstorming

Remote Brainstorming

Text Abstraction

Qualitative Analysis and Data Coding

3. Structure Ideas

Sort Statements

Manual Sorting

On-screen Sorting

Rate Statements

Manual Rating

On-screen Rating

Reviewing and Editing User Data

4. Compute Maps

Map Analysis

Constructing the Input

Multidimensional Scaling

Cluster Analysis

Initial Map Exploration

Become Familiar with the Maps

Select Initial Number of Clusters

5. Interpret Maps

Prepare Interpretation Materials

Interpretation Session

Review the Process

Explore Point Map

Introduce Cluster Map

Decide on Cluster Labels

Show Point Rating Map

Show Cluster Rating Map

Discuss Interpretations

Reach Consensus

6. Utilize Maps

Pattern Matching

Consensus Pattern Matching

Consistency Pattern Matching

Outcome Pattern Matching

Concept Mappng Reports